Description

The most common source of client dissatisfaction in travel is not supplier failure — it’s a mismatch between what the client expected and what the program delivered. That mismatch almost always originates in the consultation: a brief that was accepted at face value rather than interrogated, a travel profile that was assumed rather than established, a set of expectations that were left implicit rather than surfaced and tested. This module builds the consultation practice that prevents those mismatches.

You’ll work with:

• Questioning frameworks: moving from stated preferences to actual travel needs through structured and open-ended inquiry
• Profile construction: documenting travel history, physical considerations, decision-making patterns, and experiential priorities in a format that informs design
• Brief translation: converting a complete client profile into itinerary parameters that are specific enough to guide program construction

Timeline: +/- 4 hours

Result: A consultation process that surfaces what clients actually need from a trip — reducing the mismatch between expectation and experience that generates the most damaging client feedback in travel work.